Exploratory phase for the redesign of a regional bank’s corporate webbanking portal
We provided support to the Corporate Marketing Department in order to :
- Define the ambitions, the objectives, the main guidelines of the future portal, as well as the customer promise
- Establish the outlines of the target solution in an MVP logic
- Elaborate the terms of implementation and success of the future program (planning, roadmap, stakeholders and financial elements)
As part of its strategic plan for the corporate market, our client wanted to set up a new corporate Web Banking portal, covering a wide range of customers, in compliance with DSP2 requirements and designed within an Open Banking logic.
External benchmark and definition of ambitions – 4 weeks :
- Benchmark of competitive portals.
- 30+ interviews – pain points, needs and requirements.
- A workshop untitled “vision” to define :
- Ambitions and objectives
- Operating guidelines
- The customer promise
Precise understanding of the need and priorization – 4 weeks:
- « Persona » workshop
- Workshops to prioritize features (+100) combining “Business Value” and “Feasibility” scores
- Prioritization of features: P1-P2-P3-P4
- Definition of the IT architecture
- Definition of the different MVPs
Synthesis report – 2 weeks:
- MVP Scope
- Implementation plan & recommendations
- Project budgeting and financial trajectory
- Project roadmaps
Nos apports:
- Knowledge and expertise of the business market
- Providing external insight
- Ability to align business drivers and IT issues with the company’s strategy
- Numerous contributions to the construction and deployment of digital banking solutions
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