Supporting an insurer in the launch of new insurance offers in a servicing / open insurance logic, in partnership with non-financial players

We supported the Offer and Marketing Department in order to :

  1. Design an offering of the highest standards, enriched with numerous services.
  2. Be recognized as the leader in customer experience, advising and collaborating.
  3. Successfully launch this new showcase offer and shift focus towards marketing the flagship insurance product (Homeowners Insurance).

Our client, a bank, wanted to launch a new, innovative Home insurance offer that met the best market standards and was common to all of its banking distribution networks. The design of this offer was accompanied by a complete overhaul of the customer and advisor paths.​

Ideation (3 months)

  • Benchmark of offers and services.
  • Definition of insurance coverage: customer segmentation, pricing strategy, workshops for guarantees’ selection…
  • Definition of services: 
      • Choice of innovative services and sourcing of partners.
      • Digital services, proposed in an Open insurance logic.

Conception (7 months)

  • Detailed design of the offer (with different formulas) and pricing.
  • Design and implementation of the journey (subscription journey, contract management, compensation, etc.).
  • Implementation of services (call for tender, partner selection, business plan, path, contracting, training, etc.).
  • Definition of objectives and management methods.

Deployment (2 months)

  • Deployment strategy: planning, pilots, marketing tools, training and support plan for employees.
  • Definition, implementation and follow-up of digital marketing actions.
  • Customer satisfaction monitoring system (surveys, NPS, etc.).
  • Optimization of customer journeys (analysis of tagging plans, evolutions, etc.)​.
  • In-depth knowledge of the property and casualty insurance business.
  • Ability to accompany the client through all phases of the project: from design to market launch​.
  • A mastery of the partnership approach and open finance use cases.

Get in touch!

Tell us about your projects

In agile we trust… to design the products of tomorrow

Do you want to design and build the products of tomorrow? Our agile project gurus are here to help you… whatever scale your ambitions reach.


Our « agile » approach

Practical / Custom-made / Value-oriented

And no, agility is not only a question of rituals, but a philosophy that fundamentally changes the way you carry out a project. To go from “saying” to “doing” agile, Aylios brings you :
– Its proven tools and methods
– Its talents that share the same passion for the Digital

Our « agile » approach ​

What if we went further?

You have tried the agile method, and you are now convinced that you want to deploy it on a larger scale? Aylios supports you in your agile projects